I'm Ricky Lee Cruse
I drink too much black coffee, love grocery shopping, and have an obsession with helping people make themselves better (and my wife!).
You don't need more noise, you need the right support.
Most people don’t fail because they’re lazy.
They fail because there’s no structure. No plan. No one in their corner.
You start strong, full of motivation, then life kicks in.
Work. Stress. Overwhelm. Suddenly the diet’s out the window, training’s sporadic, and it's back to square one (again).
If you bring the will, I will bring the way.
You’ll learn how to train with purpose, eat without second-guessing, and stop bouncing between plans that never stick.
No more decision fatigue. No more Googling your way through nutrition.
Just direction, to allow you to stand on your own, and get outcomes that match the effort you’re putting in.
"Give a man a fish and you feed him for a day. Teach him how to fish and you feed him for a lifetime." — Lao Tzu
Why flexible pricing?
I’ve worked with dietitians before.
Some weeks I got the support I was paying for. Other weeks, they barely showed up — called in sick, didn’t check in — and I still paid the same. That doesn't sit right with me.
Money, time and our health are increcibly precious. So I want you to get the most value out of all three by working with me.
Some people need more help. Others just need a push and a plan. You shouldn’t be paying the same regardless.
Common Questions
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Do you offer ongoing coaching?
My goal is to teach you everything you need in the shortest timeframe possible. You will be confident to maintain and change your weight safely in the future by yourself. The timeframe is different for each individual.
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Do you offer customized meal plans?
No. I teach you how to make the right decisions for your own body and goals, guided by firm science. You will never receive specific meals plans from me, but you are welcome to show me and discuss the meals you plan to make.
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What information can I give you to get the most out of working with you?
See my full guide on questions and prompts. You can complete this and send it to me.
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Can I have a free initial consultation or discovery call?
Yes, this is the first step. Message me on Facebook and we can speak to figure out if I can provide the support you are after.
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Do you offer refunds if I am not satisfied with the service?
That depends! I would rather you let me know the reasons you are not satisfied, so I can improve my service and continue to be better for everyone. If this is the deciding factor of you working with me, please messaging me on Facebook to ring out any financial concerns.
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What platform do you use for virtual conversations?
We will talk on Facebook. You will have full access to me. I will respond within 24 hours, at most times, promptly (0.5-1hr) via voice messages, and we will have full conversations. If I am not available for a set hour or period of time, I will always alert in advance.
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What currencies are accepted?
$ AUD - Australian Dollar
$ CAD - Canadian Dollar
€ EUR - Euro
£ GBP - Pound Sterling
$ USD - United States Dollar
All transactions are processed using Stripe.
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How long will I need to work with you to see results?
This is 100% dependant on you. I supply the tools and guidance to make the changes you want. The ball will always be in your court; how much are you ready to do, to change, to become? I am committed to you. Not everyone is ready to move mountains, so we can start with pebbles.
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What advice do you not provide?
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Treatment and guidance to anyone suffering from comorbidities or diet-related illnesses
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Specific or elimination diets
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Psychological counciling, diagnostic tests or procedures
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Sports foods, coaching and protocols for sports or performance
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Nutritional supplementation, ergogenic aids
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The provision of information or advice to people with medical conditions requiring specialised dietary advice, or to frail elderly people who are at risk of malnutrition
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The provision of dietary information or advice for infants, toddlers, and/or pregnant women
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